Thought Leadership Strategy
Most thought leaders are actually thought followers. We help our clients become real thought leaders.
Oxford dictionary defines a Thought Leader as “an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.” Today’s thought leaders are often simply restating public survey opinions or re-purposing content previously published or undertaking me-too research. The world of business is awash with such content. A scientifically developed thought leadership strategy is critical to help you demonstrate expertise and build authority over time to generate respect and recognition.
Oxford dictionary defines a Thought Leader as “an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.” Today’s thought leaders are often simply restating public survey opinions or re-purposing content previously published or undertaking me-too research. The world of business is awash with such content. A scientifically developed thought leadership strategy is critical to help you demonstrate expertise and build authority over time to generate respect and recognition.
Good thought leadership research should be relevant for the audiences you seek to reach, engaging enough to grab attention, help bring new knowledge or provide some insight to make better decisions and should help look ahead into the future.
Original and credible thought leadership research undertaken through a rigorous methodology and backed by empirical evidence cannot only deliver pertinent insights but can also deliver new information. Combined with the power of engaging copy and compelling presentation and multipurpose into multiple formats from feature articles, to blogs, to keynotes, etc. It acts a powerful force multiplier of reputation.
At I-PMS, we have the unique capability of both developing and amplifying content. Our multi-disciplinary team of subject experts, researchers, data scientists, creative and content developers and advocacy professionals work together to create break-through analysis and provide an empirical evidence to make a convincing case that delivers the best returns on your thought leadership investment.
We are collaborative and flexible in our approach and work as a seamless part of your team, from providing data inputs to managing the full thought election & leadership program.
Politics & Good Governance.
Don’t just govern the people. Involve them. Walk the talk with them
Recent elections have pointed to the fact that governments that perform stay in office. Divisive policies and doles don’t work. Therefore, consistent communication and engagement of citizens hold the key to their participation and involvement in the programs and projects of the Constituency. For any politician aiming to get re-elected, a clear narrative and persuasive communication is a must as that alone ensures that your advocates remain with you.
Recent elections have pointed to the fact that governments that perform stay in office. Divisive policies and doles don’t work. Therefore, consistent communication and engagement of citizens hold the key to their participation and involvement in the programs and projects of the Constituency. For any politician aiming to get re-elected, a clear narrative and persuasive communication is a must as that alone ensures that your advocates remain with you.
Good thought leadership research should be relevant for the audiences you seek to reach, engaging enough to grab attention, help bring new knowledge or provide some insight to make better decisions and should help look ahead into the future.
