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Voter Segmentation

Knowing your voters is the key to winning elections. However, effective voter segmentation goes beyond caste and coalition combinations. Here lies the science of discovering your advocates and adversaries and most importantly, the winnable, also known as the Swing voters. Our unique and proprietary understanding and targeting of the ‘Swing’ voters is the difference between winning or losing the election.

Candidate Positioning

You might mean something to somebody and nothing to everybody. Projecting your image as a candidate of choice to winnable/swing voters helps you get ahead of others. What is the image that would mobilize the voters? Using our battleground-positioning framework, we help you develop your public persona that will mobilize the voters to vote for you.

Campaign Messaging

Most elections around the world are fought on similar issues. It is the effective articulation of these issues that connects you with the voters. Simplicity and clarity of your messages help you break through the clutter. We develop and test messages of their ‘persuasiveness’ so you know for sure the impact of your messages in winning the minds and hearts of your voters.

Voter Sentiment Tracking

So how do you know if what you are doing is working? If you wait for the Election Day, it might be too late. The campaign office will feed you anecdotes and ground intelligence. But I-PMS will be your independent voice that would tell you whether the voters are with you or moving away. Our election campaign management services include deploying a monitoring system that gives you a moving picture, which is

Campaign Strategies

There is no second prize for losing an election. We help you win.

In an election campaign winning is everything; there is no consolation for being a runner-up. With the increasing penetration of television and Internet, voters today are more informed, independent and discerning in casting their vote. The traditional methods of political campaign planning whilst being useful need a major upgrade to develop an effective election campaign strategy. Some of the most important THREE questions that need answered, “Who are the most important voters we need to win?” “Where and how do we reach them?” “What do we need to do and say to persuade them to cast their vote for us?” Understanding your voter and connecting with them is the X-factor.We help you fathom the voters’ need – what would persuade them – and the most effective way to reach out to them.

As your campaign strategists, we use our unique polling methodology and proprietary data analytics to generate insights and chart out a campaign that persuades voters to vote for you. Our election campaign strategy team comprising of polling experts, data scientists, social and political scientists is led by Bhupinder Kumar Sharma, I-PMS’s CEO, who over the course of two decades of consulting has advised several National and State leaders.